Zero click content beats anything requiring a click, regardless if it’s behind a paywall or not.
Truly combatting disinformation will require letting go of the standard KPIs for website and begin figuring out how to translate native social KPIs into readership figures.
Zero click content beats anything requiring a click, regardless if it’s behind a paywall or not.
Truly combatting disinformation will require letting go of the standard KPIs for website and begin figuring out how to translate native social KPIs into readership figures.